Roofing marketing agency pricing (2026): what agencies really charge
Most roofing marketing agencies charge $750 to $3,000+ a month to manage paid ads, on top of what you spend on the ads themselves. The price on the proposal is only part of it: setup fees, software fees and contract length change the real cost a lot.
The three ways agencies charge
- Flat monthly retainer. The most common model for roofers. A fixed fee covers a set scope, usually capped at a certain ad budget.
- Percentage of ad spend. Common once budgets get large: typically 10 to 20% of what you spend on ads (Superscale, Linear Design). Simple, but the agency earns more every time you spend more.
- Pay per lead or per appointment. Lead sellers charge for each lead or booked appointment instead of a retainer. Leads are often shared with other contractors unless sold as exclusive.
What agencies publish
Few roofing agencies post prices. These two do, and we checked their pages on October 9, 2026:
| Agency | Monthly fee | What it covers | Other terms |
|---|---|---|---|
| Roofing Revenue Marketing | $1,537 / $2,603 / $4,211 | Ad budgets of $1.5k-3k, $3k-6k and $6k-12k a month; 15% of spend above the cap | Setup fee equal to one month; $225-575/month software; 12-month contract; clients with $1M+ revenue |
| Ad Genius (contractors) | From $2,500 | Facebook and Instagram ads for up to $5,000 a month in ad spend | Ad spend paid to Meta separately |
Most others quote only after a sales call. Industry roundups list several roofing and contractor agencies starting around $1,200 to $3,000 a month for paid ads (Web Tonic).
Typical ranges, by type of provider
| Provider | Typical monthly fee | Good fit when |
|---|---|---|
| Freelancer | $500 to $1,500 | You have your own creative and want someone to run the account |
| Contractor-focused agency | $750 to $2,500 | You want ads made and managed, one or two locations |
| Roofing specialist agency | $1,200 to $3,000+ | Bigger budgets, several channels, long-term programs |
| Percentage model | 10 to 20% of ad spend | Large budgets, often $10,000+ a month |
Ranges from 2026 industry guides (Inshalytics, M.Wolf Media, Clicks Geek). Most are written by agencies, so treat them as directional.
Costs that hide in the contract
- Setup fees. Sometimes a full month's fee, paid before a single ad runs.
- Software or "platform" fees. CRMs, call tracking or dashboards billed on top of management.
- Contract length. Twelve months is common. Multiply the monthly fee by the term to see your real commitment.
- Creative. Some fees cover running ads but not making new ones, so you end up on the same few ads for months.
- Account ownership. If the agency runs ads in its own account, you lose the history when you leave.
How to compare two quotes
Put every quote on the same footing before you look at the monthly number:
- Add up the first-year cost: setup + (monthly fee × contract months) + software.
- Ask what ad budget the fee covers, and what happens when you go over it.
- Ask how many new ads you get each month, and who makes them.
- Ask whose ad account the campaigns run in.
- Ask what they report: cost per lead at minimum, cost per job if you share your sales.
- Ask what happens if it doesn't work: is there a guarantee, and what are its terms?
What we charge
We publish our prices: $997 a month for one location with up to $150 a day in ad spend, $2,500 a month for up to three locations with up to $450 a day, and custom pricing above that. No setup fee, no software fee, no 12-month contract (90 days, then month-to-month), fresh ads every month, your own ad account, and a 90-day results guarantee. See full pricing.
Agency pricing FAQ
How much should a roofer pay a marketing agency?
For managed Facebook or Google ads, most roofers pay $750 to $3,000 a month in management on top of $1,500 to $5,000 in ad spend. The right number depends on your budget, how many locations you run and what's included.
Is a percentage of ad spend a fair way to pay?
It's common for big budgets, but it rewards the agency for spending more of your money. A flat fee with clear budget limits keeps the advice neutral.
Should I sign a 12-month marketing contract?
Only if the agency gives you something for it, like a lower rate or a guarantee. Ads show results within weeks, so a short initial term is reasonable.
Are pay-per-lead services cheaper than an agency?
Sometimes per lead, but those leads are often shared with other contractors, and you build no ad account or brand of your own.