Resources
Plain-English guides on Facebook and Instagram ads for roofers and home service companies.
Costs and budgets
How much do Facebook ads cost for roofers?
Ad spend, cost per lead, agency fees and the budget math, with a calculator.
Read the guide Ad ideasRoofing Facebook ad examples and ideas
The hooks roofers run most, a worked example and copy templates.
Read the guide ChannelsFacebook ads vs Google Ads for roofers
How each works, what leads cost and how to split a budget.
Read the guide PricingRoofing marketing agency pricing (2026)
What agencies publish, typical ranges and how to compare quotes.
Read the guide Ad rulesMeta's housing ad category for roofers
Why roofing ads get restricted targeting and how to win anyway.
Read the guide Follow-upHow to follow up roofing leads from Facebook
Speed to lead, a copyable routine and call and text scripts.
Read the guide ServiceFacebook ads for roofing companies
The ads we run for roofers, by season, and the rules they follow.
Read more QuestionsFrequently asked questions
Straight answers on cost, contracts, leads, tracking and the guarantee.
See the FAQ