Hi, I'm Nick
I started TavaTrack because I kept seeing the same thing: good contractors, with real reviews and real craftsmanship, running the same two or three tired ads for months. Or paying an agency on a long contract for reports that were hard to read and harder to trust.
My background sits in two worlds that rarely meet in marketing. On one side is the technical work: I build software and automation for home service companies, so I spend my days in the systems that capture leads, route them and measure what happens next. On the other side is my MBA: unit economics, cost per lead, cost per job, and whether a marketing dollar actually comes back.
What ties them together is a real passion for creative design. A Facebook ad has about a second to stop a homeowner's thumb. The ones that work are simple, specific and honest, and making them is the part of this job I enjoy most.
What that means for your ads
- Design that earns attention. Every ad is made for your company, your area and your season. You approve it before it runs.
- Business thinking, not vanity metrics. We judge ads by cost per lead and, wherever you can share it, cost per job. Likes don't pay for shingles.
- Systems that don't drop leads. Every lead is texted to you and logged in your tracker, because the fastest follow-up wins the job.
- A fair, public price. Flat monthly plans, no setup fee, no 12-month contract, and a 90-day results guarantee.
What we believe
Your accounts are yours
Your page, ad account, ads and leads stay in your name. We work as a partner, never with your password.
Honest numbers only
No made-up reviews, stats or results. When we share a number, we say where it came from.
Fresh beats familiar
Ads wear out. We keep making new ones and move the budget to what works.
Small and focused
We do Facebook and Instagram ads for contractors, and that's it. No social posting, no websites, no upsells.
Where we work
We're based on Massachusetts' North Shore and work with roofing and home service companies anywhere in the United States. Everything runs remotely: a call to start, partner access in Meta Business, and lead texts straight to your phone.