Frequently asked questions

We make Facebook and Instagram ads for roofing and home service companies and run the campaigns for you. That covers the ads, targeting, the lead form, ongoing changes, new ads every month, lead texts and a lead tracker.

Roofing is our focus. We also work with siding, gutters, windows and doors, HVAC, plumbing, electrical, remodeling, masonry and chimney companies.

Once you've added us as a partner in Meta Business and approved the first ads, we can go live quickly. Most of the time goes into research and making ads worth running, not paperwork.

A short call about your services and area, partner access to your Facebook page and ad account, any job photos and reviews you have, and a card on file with Meta for ad spend.

Yes. Tell us about your company and we'll make a sample ad for you. It's yours to keep either way.

You need a Facebook business page. If you don't have an ad account yet, we'll walk you through creating one in your name.

$997 a month for one location with up to $150 a day in ad spend, $2,500 a month for up to three locations with up to $450 a day, and custom pricing above that. See the pricing page.

No. You pay Meta directly on your own card. Our fee covers making the ads and running the campaign.

We recommend $75 to $150 a day per location to start, about $2,250 to $4,500 a month. Below that, Meta's system learns slowly.

No setup fee. The first ads, the campaign build, the lead form and your tracker are included.

Every plan starts with 90 days, the period our guarantee covers, then goes month-to-month with 30 days' notice to cancel.

So we never earn more by telling you to spend more. If you grow past your plan's limits, you move up a plan.

We do. We write the copy, design the images and pick the angles to test. You approve every ad before it runs.

We add fresh ads every month and replace the ones that stall. How many depends on your budget and what the numbers say, so you're never stuck on tired ads.

Yes, and we'd rather. Real photos of your work and your crew are the strongest proof there is.

We use modern design tools, AI image tools included, so we can make and test more ads. We never pass off a generated picture as your work. When an ad shows a finished job, it's your photo.

Most of our ads are images, which are quick to test. Short videos from your phone on a job site work well too, and we can turn them into ads.

No. We only do paid ads on Facebook and Instagram. No posting, no page management.

No. We focus on Facebook and Instagram so we can do one thing well.

Every new lead is sent to you by text or email and added to your lead tracker, a shared Google Sheet with a to-do list of who still needs a call back.

No. Homeowners fill out a short form inside Facebook or Instagram, and the lead comes straight to you.

Name, phone number and the job they asked about, plus answers to a couple of quick qualifying questions we set up with you.

As fast as you can, ideally within minutes. Form leads cool off quickly, and the sooner you call, the more likely they answer.

What you spent, how many leads came in, what each cost and which ads brought them in, on a schedule you choose.

If your first 90 days don't bring in at least 10 qualified leads or 3 closed jobs, you can claim a refund of the management fees you paid for those 90 days. You need to stay the full 90 days, pay on time, keep the agreed ad spend, call every lead back within 1 business day, and ask in writing within 14 days after day 90. Ad spend isn't refundable. Full terms are on the guarantee page.

A real person in your service area who fills out your ad's form, or calls or messages you from the ad, with a working phone number or email. Duplicates, spam, job seekers and salespeople don't count.

No honest agency can. What we promise is the work: good ads, new ones every month, quick changes and straight numbers, backed by the 90-day guarantee.

Leads can start as soon as the campaign is live, but cost per lead settles over the first few weeks as Meta learns and we cut the weaker ads.

It depends on your trade, market and offer. Industry estimates for roofing on Facebook run roughly $40 to $80 per lead (sources in our cost guide). We report your real numbers every month.

You do. You add us as a partner through Meta Business, so we never need your password. If you leave, everything stays with you, including the ads.

Meta treats housing repairs and financing offers under special rules that limit targeting. We set campaigns up to fit those rules from the start, which helps avoid rejections.

Financing offers put an ad in Meta's financial services category with tighter limits, so we usually keep financing out of the ad and let you cover it on the call.

No. Several states, including Texas and Colorado, ban roofers from waiving or rebating insurance deductibles. We don't run deductible-waiver offers.